Corporate Vision
To become a leading urban better life operator in China “Four Good Enterprises”:Good Products, Good Services, Good Brand, Good Team.
Good Products
Based on customer satisfaction, our products embody high quality, warmth, and the spirit of mutual growth, while steadfastly adhering to the bottom lines of quality, safety, and health.
Good Services
Driven by customer requirements, we adhere to the principles of understanding, assisting, and caring for our clients. We aim to establish a comprehensive service system that covers the entire chain, all touchpoints, and the complete lifecycle.
Good Brand
Centering on customers,through our brand values of "quality,responsibility, innovation, and win-win," we gain the trust and
support of customers, shareholders, employees, partners, and the public, ultimately achieving sustainable development for the company.
Good Team
A group of real estate professionals whose conduct aligns with the strategic development requirements of Yuexiu Property, characterized by integrity, a healthy talent pipeline, strong execution capabilities, the ability to tackle tough challenges, and a high degree of collaboration with shared strategic goals and values.
